Date Published: 27/10/2011
MYZONE® is a new system designed to enhance member engagement through user generated content (UGC). It accurately tracks, measures and monetises members’ workouts, both inside and outside a club. It monitors heart rate, calories, time and MYZONE® Effort Points (MEPs) using a proprietary MYZONE® Physical Activity Belt and cloud-based technology.
MEPs are earned solely on each individual’s level of fitness, removing imbalances based on gender, age, weight and heart rate. They are a currency for building incentives to drive member loyalty and retention. The MYZONE® system also creates new revenue streams via belt sales, through personal training and membership upgrades.
For more information call CFM on (03) 8643 7474 or check out the web at www.cfm.net or www.myzone.org
Click here for a full article on 'How Measuring Member Movement Enhances Customer Engagement and Length of Stay' by Emmett Williams
|